SEO refers to the optimization of a website's technical elements to enhance its visibility and performance in search engines.
SEO is important because search engines give preferential treatment in search results pages (SERPs) to websites with specific technical characteristics. For example, a secure connection, a responsive design, and a fast loading time.
In contrast to on-page and off-page SEO, which concentrate on external variables and content, respectively, SEO addresses the backend elements that affect a website's overall user experience, crawlability, and indexation.
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